We practice research-based consulting in the interactive entertainment industry.
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WHO WE ARE
With a focus on actionable insights, the ability to see the big picture, and a dual-focus understanding of both the business and the gamer, our research aims to provide innovative insight analysis and support through every stage of a video game’s lifecycle.
WHAT WE DO
Through meticulously-recruited focus groups and other qualitative methodologies, we help game companies tackle their difficult strategic questions. With our innovative gaming lab, we are able to conduct expert-driven, on-site gameplay research and remote focus groups to deliver efficiently on our promise.
Well Played Research combines traditional and innovative qualitative methodologies to deliver actionable insights.
